Branding your business goes beyond the logo.It starts to encompass the overall product that is you or your company. This includes things like colors, fonts, slogans, messaging, photography, video, and overall impression. Your brand is your first impression and is your constant spokesperson.
It is important to define all of those aspects of your business before building sites, making printable materials, or selling products. If you do not know who you are and are unable to define yourself visually then imagine how much harder it is for a client to easily form an opinion of you. Different colors can present you as warm and inviting or cold and serious. Creative messaging can present you as customer-focused or give a different impression altogether. And all of this should be conceptualized and implemented in the branding process.
What will branding do for my business?
Brand consistency is important when trying to generate future business. A strongly established brand can increase a business’ value by giving the company more leverage in the industry. This makes it a more appealing investment opportunity because of its firmly established place in the marketplace.
Branding is important to a business is because it is how a company gets recognition and known to the client. The logo is the most important element of branding, as it is the face of the company. This is why a professional logo design should be powerful and easily memorable, making an impression on a person at first glance.
Build Trust Within the Industry
A professional appearance and well-strategized brand will help build trust with potential clients and customers. People are more likely to do business with a company that has professional image and appearance. Being properly branded gives the impression of being industry experts and makes the public feel as though they can trust your company, the products and services it offers and the way it handles its business.
Generate New Business
When there is positive impression of the company amongst consumers, they will be more likely to do business with you because of the familiarity and assumed dependability of using a name they can trust. Once a brand has been well-established, word of mouth will be the company’s best and most effective advertising technique.
What does your brand say?
Ready to start?
Phoenix is able to work with your business to develop a brand strategy or help revise what is already in place. By developing the core components to implement the discipline of consistency into every action, behaviour and communication; in addition to incorporating your brand identity into every aspect of your organization.
Thinking about your brand? Get in touch to discuss the options available to you.